The other day I got a letter at work. The letter proudly announced that I had been selected for inclusion in their Who's Who publication. The letter explained that I was being recognized for my achievements as a civil engineer. Sadly, I have no accomplishments as a civil engineer, as I am an aerospace engineer. So it got me to thinking...trying to find the people who have accomplished so much must be very hard. It might be much easier (and more profitable) to find the people who haven't done anything of particular note. The Who's Not Who, if you will.
I can think of a number of business models for this idea:
1. People might not care if Who's Not Who, as long as they see their name published.
2. Listing in Who's not Who as a gag gift.
3. Extortion. (Send us money or we'll list you.)
I notice that the domain whosnotwho.com is already taken, so maybe I'm too late...
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